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Educate 360
Educate 360  Educate 360

Whitepaper: Selling Beyond the Product and SOCIAL STYLE®

Selling Beyond the Product™ is a model that enhances sales success by providing strategies to become credible advisors to their customers. SOCIAL STYLE® enhances the effectiveness of the process by highlighting the importance of customers’ and salespeople’s unique work Styles.

Whitepaper: SOCIAL STYLE® and Strengths-Based Leadership

This whitepaper summarizes the Strengths Based Model and shows how the SOCIAL STYLE Model contributes to its effectiveness, showing how the outward behavioral aspects of the SOCIAL STYLE Model contribute significantly to the interpersonal insights of the Strengths Model.

Whitepaper: SOCIAL STYLE® and Crucial Conversations

“Crucial Conversations” provides advice for difficult conversations in a way that increases the chances of successful outcomes. This whitepaper looks at the synergies of SOCIAL STYLE and Crucial Conversations.

Research: Retest Reliability

The reliability of TRACOM®’s assessments is the focus of this whitepaper. It details retest reliability including the three components of SOCIAL STYLE: Assertiveness, Responsiveness and Versatility.

Whitepaper: The Key to Sales Success

Organizations selling products and services experience the benefits generated by great salespeople and the negative impact of salespeople who do not produce. Researchers and consultants by the droves design and conduct studies that seek to identify the key components of a successful salesperson.

Research: Managerial Success Study

Social intelligence skills matter in the workplace, but do they make a significant difference in organizational and individual performance? A TRACOM study shows that these skills are directly related to job performance.