The World’s Leading Communications & Culture Model

SOCIAL STYLE teaches the most important skills needed in today’s workplace.  Learn how your behavior affects others and techniques to understand the behavioral preferences of others.  Your employees will communicate better and you’ll establish a culture of high performance.

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What are the 4 SOCIAL STYLEs?

The Four SOCIAL STYLEs are the Driving Style, the Expressive Style, the Amiable Style, and the Analytical Style. TRACOM created the SOCIAL STYLE Model based on the four unique Styles, with each having different ways of using time and predictable ways of interacting and making decisions. With the SOCIAL STYLEs assessment, you can observe a person and determine their preferences or Style. You can then use that information to moderate your behavior and make that person more comfortable. This is called Versatility.

The Driving Style: Controlling, Decisive & Fast-paced

People with a Driving SOCIAL STYLE are seen by others as direct, active, forceful and determined. They initiate social interaction and they focus their efforts and the efforts of others on the goals and objectives they wish to get accomplished.

  • Their Need: Results
  • Their Orientation: Action
  • Their Growth Action: To Listen
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The Expressive Style: Enthusiastic & Emotional

People with an Expressive Style tend to be more willing to make their feelings known to others. They can appear to react impulsively and openly show both positive and negative feelings. They are typically described by others as personable, talkative and sometimes opinionated.

  • Their Need: Personal Approval
  • Their Orientation: Spontaneity
  • Their Growth Action: To Check
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The Amiable Style: Friendly, Supportive & Relationship-focused

People with an Amiable Style openly display their feelings to others. They appear less demanding and generally more agreeable than others. They are interested in achieving a rapport with others who often describe them as informal, casual and easy going.

  • Their Need:  Personal Security
  • Their Orientation:  Relationships
  • Their Growth Action:  To Initiate
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The Analytical Style: Thoughtful, Reserved & Slow-paced

People with an Analytical SOCIAL STYLE are typically described by others as quiet, logical and sometimes reserved or cautious. They tend to appear distant from others and may not communicate unless there is a specific need to do so.

  • Their Need: To Be Right
  • Their Orientation: Thinking
  • Their Growth Action: To Declare
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What Makes SOCIAL STYLE Unique?

It’s All About Behavior


Of the most common interpersonal skills models, only SOCIAL STYLE is based on observable behaviors and not personality. Learn why this approach to improving communication is the most effective.

Versatility: The Key to Communication


SOCIAL STYLE is the only model that shows the differences between people and measures how effective you are at communicating to other people the way they prefer to be communicated with: this is called Versatility.

SOCIAL STYLE: 3 Easy Ways to Get Started

  • 1
    Get Your Own Assessment

    Learn about your own SOCIAL STYLE with our free eye-opening assessment.

    About Our Assessment
  • 2
    Explore the Programs

    From virtual, eLearning and in-person programs, learn about all the SOCIAL STYLE programs available to you!

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  • 3
    Become an Instructor

    We make it easy to teach and facilitate our world-class SOCIAL STYLE programs.



SOCIAL STYLE is Easier to Learn and apply than DiSC and MBTI

The study compares three training programs for measuring and understanding one’s interpersonal style: Inscape’s DiSC model, TRACOM’s SOCIAL STYLE Model, and Consulting Psychologist Press‘s MBTI. The facilitators found that while participants in each program held positive reactions to training; participants in the SOCIAL STYLE training scored significantly higher than did participants in the DiSC and MBTI programs on a learning measure; and participants in the SOCIAL STYLE training scored significantly higher than did participants in the DiSC and MBTI programs.

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What makes the Model unique?

What makes the SOCIAL STYLE Model unique AND effective? Behavior. SOCIAL STYLEs is NOT a “personality” program like Myers-Briggs; it’s founded on valid and proven research and the focus on Observable Behaviors – how people Think, Act and React. The power of SOCIAL STYLE happens we come to understand ourselves through the eyes of others, learn to modify our actions to better match others needs, and observe again and again how relationships, communication, and influence with others improves.

Better than Competitors

The Power of SOCIAL STYLE is Versatility

Because SOCIAL STYLE is based on observable behavior you can quickly identify a person’s preferences and make informed choices to make that person comfortable. This ability to moderate your behavior is what we call Versatility. The SOCIAL STYLEs Assessment measures Versatility so people can understand their strengths and weaknesses when working with others. And SOCIAL STYLE training teaches specific techniques to improve Versatility with people of each Style.

Learn About Versatility

Unlock the potential of effective communication, bolster relationships, and elevate your professional performance with Tracom’s Social Styles Model. This invaluable tool provides profound insights into the four distinct Social Styles, offering a comprehensive understanding of their dynamic interplay and how it can change your professional interactions for the better.

At the heart of this model lies the pivotal concept of adapting communication styles to suit your audience. By discerning the unique styles of others, individuals gain the power to tailor their own expressions and actions, amplifying their impact in interactions.

Equip yourself with this knowledge and watch your communication skills soar to new heights! Leadership excellence hinges on comprehending the diverse social styles within your team. Ultimately, the Social Styles Model empowers individuals to expand their proficiency in interactions, nurturing interpersonal skills that flourish both personally and professionally.