The World’s Leading Interpersonal Skills Model

SOCIAL STYLE® is used by thousands of global organizations because it’s the Easiest to Learn, Teach, Remember and Apply. Decades of research into workplace success have shown that all people are one of four SOCIAL STYLES, each with preferred ways of acting, thinking and making decisions. Understanding those preferences, and applying Versatility strategies, helps you determine the best way to successfully interact with everyone.


Video: Explanation of the SOCIAL STYLE Model

What are the 4 Social Styles?

The Four SOCIAL STYLES are the Driving Style, the Expressive Style, the Amiable Style, and the Analytical Style. TRACOM created the SOCIAL STYLE Model based on the four unique Styles, with each having different ways of using time and predictable ways of interacting and making decisions. With the SOCIAL STYLES assessment, you can observe a person and determine their preferences or Style. You can then use that information to moderate your behavior and make that person more comfortable. This is called Versatility.

  • The Driving Style

    The Driving Style: Controlling, Decisive & Fast-paced

    People with a Driving Style are seen by others as direct, active, forceful and determined.  They initiate social interaction and they focus their efforts and the efforts of others on the goals and objectives they wish to get accomplished.

    Their Need:  Results

    Their Orientation:  Action

    Their Growth Action:  To Listen

  • The Expressive Style

    The Expressive Style:  Enthusiastic & Emotional

    People with an Expressive Style tend to be more willing to make their feelings known to others. They can appear to react impulsively and openly show both positive and negative feelings. They are typically described by others as personable, talkative and sometimes opinionated.

    Their Need:  Personal Approval

    Their Orientation:  Spontaneity

    Their Growth Action:  To Check

  • The Amiable Style

    The Amiable Style:  Friendly, Supportive & Relationship-driven

    People with an Amiable Style openly display their feelings to others. They appear less demanding and generally more agreeable than others. They are interested in achieving a rapport with others who often describe them as informal, casual and easy going.

    Their Need:  Personal Security

    Their Orientation:  Relationships

    Their Growth Action:  To Initiate

  • The Analytical Style

    The Analytical Style:  Thoughtful, Reserved & Slow-paced

    People with an Analytical Style are typically described by others as quiet, logical and sometimes reserved or cautious. They tend to appear distant from others and may not communicate  unless there is a specific need to do so.

    Their Need:  To Be Right

    Their Orientation:  Thinking

    Their Growth Action:  To Declare

Versatility Delivers The Impact

The SOCIAL STYLE Model demonstrates that each of the four SOCIAL STYLES has positives and negatives associated with their behavior.  Versatility is the true power of SOCIAL STYLE.  It’s the ability to leverage the strengths of your own Style while recognizing and responding effectively to others’ unique Styles.  It allows you to create meaningful and productive relationships with people of any Style whether they’re like you or not.

Versatility is the best predictor of success and the key to boosting interpersonal effectiveness in the real world, whether at work, at home or in any social setting.

Learn About Versatility

Easier to learn and apply than DiSC and MBTI

Once you learn the principles of Style and Versatility, it’s easy to use in any situation. Independent research studies show that people prefer the SOCIAL STYLE Model to other interpersonal skills options such as Myers-Briggs or DiSC. With only four Style options, you can confidently use SOCIAL STYLES assessment to predict a person’s preferences and see the results immediately.

Each Style represents itself through people’s daily interactions. At surface level, each Style is closely linked to whether an individual tends to assert himself or respond to others in social settings, and whether he tends to display emotion or secure control in group settings.

Read the Research

What makes the Model unique?

What makes the SOCIAL STYLE Model unique AND effective? Behavior. SOCIAL STYLES is NOT a “personality” program like Myers-Briggs; it’s founded on valid and proven research and the focus on Observable Behaviors – how people Think, Act and React. The power of SOCIAL STYLE happens we come to understand ourselves through the eyes of others, learn to modify our actions to better match others needs, and observe again and again how relationships, communication, and influence with others improves.

Better than Competitors

The Power of SOCIAL STYLE is Versatility

Because SOCIAL STYLE is based on observable behavior you can quickly identify a person’s preferences and make informed choices to make that person comfortable. This ability to moderate your behavior is what we call Versatility. The SOCIAL STYLES Assessment measures Versatility so people can understand their strengths and weaknesses when working with others. And SOCIAL STYLE training teaches specific techniques to improve Versatility with people of each Style.

Learn About Versatility

Assertiveness vs. Responsiveness

According to the SOCIAL STYLE Model, some people prefer to take the lead in more assertive ways, speaking directly and frankly while focusing on the strategic objectives of their teams. Others prefer to respond to input from others, sharing their own ideas as a way to build upon others’. Assertiveness of Responsiveness tendencies are exhibited in a person’s communication style, conflict-management style, the job roles they are drawn to and the way they perceive themselves and their contributions in the workplace.

Emoting vs. Controlling

Some people express themselves outwardly in social settings, while others prefer to maintain control and distance. The SOCIAL STYLE Model has determined that the Expressive and Amiable styles display emotions openly and respond best to those who do the same. Their tendency to emote helps to build relationships in all directions at work, but it can have mixed effects on team cohesiveness. The Driving and Analytical Style tend to view displays of emotion as only being relevant in certain settings, not including the workplace.