What is SOCIAL STYLE?

Everyone has preferred ways of acting and interacting. Some people work quickly, others more slowly. Some respond better to data and others to stories or personal experiences. SOCIAL STYLE helps you understand your own preferences and those of others. Most importantly it teaches you how to recognize the behavior of others and create strong, productive relationships with anyone.

The Golden Rule says to treat others the way YOU want to be treated. But the SOCIAL STYLE Platinum Rule shows you how to treat others they way THEY want to be treated. The impact this has is profound.

Why do you need it?

  • Leaders use Style to work effectively improving team effectiveness
  • Understanding Style reduces personality conflicts
  • Greatly improve communication, diversity and inclusiveness
  • Build a common culture, boost employee engagement, change efforts and sales

 

Video: Understanding SOCIAL STYLE

Job-specific Programs

  • Style for Managers

    Managers and team leaders are the front-line of business success. SOCIAL STYLE training helps leaders communicate with every team member in a productive way and supercharges team performance with managerial specific exercises and focus.

  • Style for Sales

    From building initial rapport to dealing with objections and closing deals, relationships and communications drive sales success. TRACOM has sales-specific courses and assessments with a proven track record of boosting individual and organizational sales, creating a high performance sales culture.

  • Style for Universal Audiences

    SOCIAL STYLE skills supercharge the performance of individual contributors and are easy to provide for mixed groups or as an open enrollment class. TRACOM’s universal assessments and courses are easy to deploy with measurable impact.

SOCIAL STYLE Model

TRACOM created the SOCIAL STYLE Model by evaluating what factors distinguished the most successful people from others.  And more than the IQ, education or experience, the ability to create good relationships drives performance.

There are four unique Styles each with different ways of using time, interacting with others and making decisions

With SOCIAL STYLE you can observe a person and determine their preferences or Style.  You can then use that information to moderate your behavior and make that person more comfortable, allowing you to resolve conflict.  This is called Versatility.  It’s practical and powerful.

Learn More about the SOCIAL STYLE Model

How is SOCIAL STYLE Used by Clients?

  • Video: Columbia Professor on Effectiveness Begins with Self-Understanding

    This series of videos gives a glimpse of the impact Social Intelligence can have in the classroom and workplace.
  • Video: SOCIAL STYLE Boosts Leadership Performance

    “We’ve seen huge improvements in employee engagement since putting together a leadership program on how to better communicate with people." 

ROI of SOCIAL STYLE

Get Started with SOCIAL STYLE

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More Resources

  • Whitepaper: Program Participant Research

    Organizations are continually look for ways to improve their organizational performance, but measuring the benefits of these initiatives can be difficult. To help answer…
  • SOCIAL STYLE Industry Infographic

    These infographics look at the SOCIAL STYLE distribution and Versatility scores of people from more than 30 industries. See how your industry compares.
  • Whitepaper: Interpersonal Skills Training Comparison

    Researchers from Colorado State compared three popular skills programs and found SOCIAL STYLE was easier to learn and apply than MBTI and DiSC.
  • Success Story: STYLE Supports Corporate Culture

    A Fortune 500 technology company uses SOCIAL STYLE to build grow strategically. Style builds engagement and a common culture across their 8,000+ employees.

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