SOCIAL STYLE® Training

SOCIAL STYLE is the world’s leading communications program.  Learn how your behavior is seen by others and practical techniques for creating rapport with anyone.  It builds culture and helps people to work collaboratively.

Take the next step and register now for a free live, 1-hour showcase.

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Take the next step and register now for a free live, 1-hour showcase.

Why invest in SOCIAL STYLE Training? How can it impact your Organization?

Find more information about the Model, the SOCIAL STYLE Assessment, the various training programs and how to teach SOCIAL STYLE at your organization.

SOCIAL STYLE is the ultimate communications and culture creation tool.  It helps all of your people with a common language and reinforces that people with different behavioral preferences can all contribute in their own way.  SOCIAL STYLE teaches people to understand behavioral patterns and distinguish the message from the way the messenger presents it.

The inclusion of Versatility strategies ensures that people understand practical and powerful ways to work productively with anyone.  Versatility leads to better rapport with others and helps teams optimize performance.

Individuals with high Versatility receive significantly higher scores in communication.

  • 26% increase in positively influencing others
  • 22% increase in expressing opinions in an effective way
  • 21% increase in communicating effectively with others

“SOCIAL STYLE gives our people a common way of thinking and talking to each other.  It helps us communicate more effectively throughout the organization.”

—Senior Director, Learning & Development

see resources on communication

Many of TRACOM clients include SOCIAL STYLE training as a fundamental part of preparing newly promoted or hired managers.  They understand that the communication and team building skills associated with SOCIAL STYLE and Versatility are critical to leadership success.

Managers who understand how to connect with individuals in ways that resonate with their values, communication styles and needs are better equipped to keep their teams engaged and inspired to achieve.  Multiple research studies have documented the impact that SOCIAL STYLE and Versatility have on managerial performance including:

  • Managers with high SOCIAL STYLE skills are 27% better at managing conflict
  • 81% of managers trained in SOCIAL STYLE say it makes them more effective as a manager and coach
  • Managers with high Versatility are 27% better at leading their teams

“SOCIAL STYLE provides a framework for our new managers to rely on. It helps them understand ways to change their efforts when things don’t go as planned”

—VP of Human Resources

see resources on leadership

SOCIAL STYLE helps salespeople understand the behaviors and preferences of others and then adapt their own behavior to build more effective relationships.  It helps build rapport, overcome objections and increases sales performance.  What could be more important in selling situations than the effective communications that SOCIAL STYLE & Versaility provide?

As a result of TRACOM’s SOCIAL STYLE Training:

92% of salespeople developed more positive customer relationships
87% of salespeople increased their ability to influence or persuade customers
79% of salespeople improved their ability to gain ongoing sales

see resources on sales success

Few people truly work independently.  Rather how effectively your people work within their teams is what will determine their (and your) success.  SOCIAL STYLE boosts team performance whether it’s a team working in the same office location, spread across the globe or teams focused on serving your clients.

SOCIAL STYLE training helps your people understand the behavioral patterns of themself and their teammates.  Then they learn Versatility strategies that allow them to effectively modify their behavior when working within their teams.  That might mean giving some people more times to evaluate the situation or helping others understand the implications of a decision on their own role.  Teams that understand SOCIAL STYLE simply work at a higher level.  And team leaders that apply SOCIAL STYLE & Versatility can achieve more.  Research shows that people with high SOCIAL STYLE skills are rated :

26% better at positively influencing others
23% better at adapting to effectively work with others
22% better working in team settings

see resources on teamwork

Incorporating SOCIAL STYLE into diversity and inclusion training helps people become aware of their behavior and how they are perceived by others. They learn about their strengths and weaknesses in relation to how they communicate and connect with others. To encourage inclusiveness and diversity of thought, companies can help their people first understand the preferences of different Social Styles. When people embrace the “Platinum Rule” (treat others as they want to be treated) in communicating with one another, a sense of inclusion in the workplace improves.

The SOCIAL STYLE Assessment is available in more than 20 languages and more than 80 country and geographic norms are available making it truly a global resource.  SOCIAL STYLE improves communications making it a great to build an inclusive and diverse culture.

see resources on diversity

Dig Deeper: Understand SOCIAL STYLE and see it in practice

Find more information about the Model, the SOCIAL STYLE Assessment, the various training programs and how to teach SOCIAL STYLE at your organization.

  • SOCIAL STYLE ModelTM

    The SOCIAL STYLE Model focuses on others ability to create good relationships. There are four unique Styles and each Style has different ways of using time, interacting with others, and making decisions. But Versatility is what makes the difference.

    Learn More

  • SOCIAL STYLE® Assessment

    The SOCIAL STYLE Profile is available in either a Self-Perception or Multi-Rater version. The Multi-Rater version addresses our self-perception bias and exposes areas where others see us differently than we see ourselves.

    Learn More

  • Teach SOCIAL STYLE®

    Learn how to teach and implement SOCIAL STYLE like the best-of-the-best teachers and facilitators all over the globe. TRACOM’s comprehensive approaches to supporting Facilitators ensure you are fully prepared for the most excellent learning experience possible.

    Learn More

  • SOCIAL STYLE® Programs

    TRACOM has developed SOCIAL STYLE training programs that vary in length and depth and are designed for specific audiences including managers and leaders, sales professionals, and individual contributors. Our programs are available as in-person, virtual, and eLearning formats.

    Learn More

Experience SOCIAL STYLE Training with a Program Showcase!

This dynamic, interactive showcase will provide the opportunity for Learning & Development leaders, Facilitators, HR Leaders, Consultants and Education Leaders to learn about our SOCIAL STYLE training program for free and gain in-depth insights into the course and the value this program provides learners before launching the training within your organization.

Each session is delivered on an easy-to-use virtual learning platform and features a live certified facilitator. We include a follow-up phone/video debrief session where you’ll have the opportunity to receive your individual profile report and discuss how these social intelligence skills can be developed within your organization.

ROI of SOCIAL STYLE

Develop Positive Relationships

Research showed that 92% of SOCIAL STYLE training participants developed more positive relationships as a result of SOCIAL STYLE training.

Impact Customers with SOCIAL STYLE

Research showed that after attending a SOCIAL STYLE training, 94% of salespeople said they are more conscious of how their behavior impacts customers.

Become a More Effective Coach

Research showed that after attending a SOCIAL STYLE training, 97% said SOCIAL STYLE helped them to be a more effective coach.

SOCIAL STYLE is Applicable

Research showed that 93% of SOCIAL STYLE training participants applied SOCIAL STYLE to their job after attending a class.

Job-specific Programs

  • Style for Managers

    Managers and team leaders are the front-line of business success. SOCIAL STYLE training helps leaders communicate with every team member in a productive way and supercharges team performance with managerial specific exercises and focus.

    Style for Managers

  • Style for Universal Audiences

    SOCIAL STYLE training supercharges the performance of individual contributors and is easy to provide for mixed groups or as an open enrollment class. TRACOM’s universal assessments and courses are easy to deploy with measurable impact.

    Style for All

  • Style for Sales

    From building initial rapport to dealing with objections and closing deals, relationships and communications drive sales success. TRACOM has sales-specific SOCIAL STYLE training and assessments with a proven track record of boosting individual and organizational sales, creating a high performance sales culture.

    Style for Sales

Hear how SOCIAL STYLE is used by clients

  • Video: The Impact of SOCIAL STYLE Training at Cognizant

    Hear from Cognizant leaders regarding their experience with SOCIAL STYLE training within their organization.

  • Video: SOCIAL STYLE Training Impact at Reynolds American, Inc.

    “SOCIAL STYLE is one of the highest-requested resources that we use at team-building events.” — Michael Miller, Reynolds American

  • Video: Training SOCIAL STYLE on a Global Level at Accenture

    Mariam Amir-Ahmadi, Principal Director at Accenture Austria, talks about her experience training SOCIAL STYLE on a global level and how it helps leaders.

Ready to learn more?

Fill out the form below to request more information on SOCIAL STYLE Training.

More Resources

  • Whitepaper: Program Participant in Interpersonal Skills Training

    Organizations are continually look for ways to improve their organizational performance, but measuring the benefits of these initiatives can be difficult. To help answer…

  • SOCIAL STYLE Industry Infographic

    These infographics look at the SOCIAL STYLE distribution and Versatility scores of people from more than 30 industries. See how your industry compares.

  • Whitepaper: Interpersonal Skills Training Comparison

    Researchers from Colorado State compared three popular skills programs and found SOCIAL STYLE was easier to learn and apply than MBTI and DiSC.

  • Success Story: STYLE Supports Corporate Culture

    A Fortune 500 technology company uses SOCIAL STYLE to build grow strategically. Style builds engagement and a common culture across their 8,000+ employees.
See All Resources

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The Social Style model is an invaluable tool that classifies individuals based on their distinct personality traits and how they engage with their peers. Embraced by companies and organizations worldwide, this model serves as a catalyst for enhancing communication and fostering collaboration among team members.

Understanding Social Styles translates to improved relationships and heightened individual performance. By attuning to the nuances of workplace dynamics, employees become more self-aware and gain deeper insights into their colleagues.

Determining the optimal role for each team member is pivotal for organizational success. The Social Style behavioral model excels at aligning individuals with roles that resonate with their strengths, ensuring a seamless fit that drives overall performance.