People are motivated in different ways. A surprising, recent survey conducted by Love Leadership and First & First Consulting that fear is the primary motivator for a third of corporate leaders. The problem is that organizations focused on fear are less efficient and psychologically unsafe work environments. This fear-driven leadership costs nearly $36 billion annually in lost productivity, with fear-based leaders losing an estimated 10 hours a week, equating to about $29,000 per leader per year. The survey included responses from over 2,000 managers aged 24 to 54 in the U.S., U.K., and Australia, working at companies with 500 or more employees.