David Collins to Speak at Association for Business Communication Virtual Conference 2021

TRACOM’s President & CEO, David Collins, has been selected to speak at the Association for Business Communication Virtual Conference (Partnering with Global Advances in Business Communication), October 23, 2021.

About David Collins, President & CEO, TRACOM Group

David’s insights on breakthrough research related to brain function compel us to think differently about how we design training, and how we conduct actionable learning that helps people discover their hidden barriers to higher performance. His behavior-based approaches to learning help us rethink how we position training platforms to meet the needs of our rapidly evolving workforce.

About the workshop: Earn Accreditation in SOCIAL STYLE® to Expand Students’ Interpersonal and Inclusive Communication Skills

Demonstrating versatility and inclusive communication skills is critical in today’s global business environment. During this workshop you can earn accreditation in SOCIAL STYLE®, a communication skills program used by companies in over 100 countries, and integrate this profile into your business communication courses. Using SOCIAL STYLE®, students can learn interpersonal communication tools to effectively manage conflict and navigate cross-cultural communication.


Many academic programs have implemented TRACOM’s Social Intelligence training programs into their curriculum, including Harvard Business School, Penn State University, Columbia University, University of Toronto, and more.

The TRACOM Cares program was created to address the growing needs of academic organizations and prepare students and faculty with the skills needed to positively impact future generations entering the workplace. This is achieved by presenting a holistic approach to improve Social Intelligence. The program is designed for maximum impact and affordability for academic budgets. Learn more about the TRACOM Cares program here. 

If you are interested in registering for this year’s conference, click here.