Success Story: STYLE Supports Corporate Culture

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Many organizations emphasize the importance of having a unique corporate culture that contributes to their business success, but not all of them take actionable steps to establish, support, and spread this culture throughout the company. This case study delves into a Fortune 500 technology solutions company’s approach to enhancing its corporate culture through training programs. The organization, with over 8,000 employees, recognized the pivotal role of TRACOM’s SOCIAL STYLE behavior model and training in shaping a common foundation for better communication and fostering a cohesive corporate culture across its various departments, including sales, support, and senior leadership.

Janice Aull, a Performance Improvement Facilitator working for the company, plays a crucial role in delivering SOCIAL STYLE training to the organization. Her focus is on intact teams that may be struggling to transition into high-performance stages and on providing training for new managers and leaders. Thirteen years ago, when introduced to SOCIAL STYLE, she found it to be the perfect program to help teams work more cohesively and gain a better understanding of one another. After witnessing the remarkable “Ah Ha” moments teams experienced post-training, she decided to transition from using DiSC to utilizing SOCIAL STYLE training for managers as well. SOCIAL STYLE training empowers learners to observe behavioral patterns and adapt their interactions, leading to improved understanding and communication.

The significance of SOCIAL STYLE in facilitating better working relationships and enhancing corporate culture is highlighted, particularly in addressing the common issue where many people incorrectly assess the effectiveness of their behavior when working with others. The program helps learners gain insights into their own behaviors and those of their colleagues, providing the tools to adjust interactions accordingly. For leaders, SOCIAL STYLE training aids in understanding their direct reports, enabling them to motivate, delegate, and recognize each individual’s unique needs and behaviors, ultimately promoting a positive corporate culture. TRACOM’s SOCIAL STYLE is recognized as one of the most powerful, effective, and flexible interpersonal skills programs available today, helping millions of people and thousands of organizations build better working relationships and fulfill their business objectives. The availability of web-based resources and online tools further enhances the learning experience, supporting learners post-training. The case study exemplifies the transformative power of SOCIAL STYLE in shaping a more cohesive and productive corporate culture within this Fortune 500 technology solutions company.