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TRACOM Cares Academic Program












Through its TRACOM Cares initiative, TRACOM supports hundreds of educational organizations.  Our objective is to have a positive impact on future generations entering the workplace and those individuals supporting them by equipping them with the necessary Social Intelligence skills to be successful. The TRACOM Cares program offers academic institutions our Social Intelligence curriculums at up to a 50% discount so that we can make these programs affordable for your students and employees.

The U.S. Department of Education says more than 30 million students are enrolled at nearly 5,000 colleges and universities. We are committed to helping develop the skills of this generation, as well as providing the training to those who interact and shape the generations who will shape our future.

Learn more about the TRACOM Cares Academic program. 

TRACOM supports hundreds of educational organizations by equipping them with the necessary Social Intelligence skills to be successful. We offer academic institutions up to a 50% discount so that we can make these programs affordable for your students and employees.


Why are Social Intelligence skills important for emerging generations?


A new article on MSN Careers says “job candidates with strong soft skills also have the greatest potential to deliver more value over time.” The article, Why Employers Emphasize Soft skills — and Why You Should Too, identifies  the current “buyers’ market” as an important reason that  candidates need to have interpersonal and communications  skills and emphasize them in the hiring process.


A new research paper “The Increasing Complementarity between Cognitive and Social Skills” by Catherine Weinberger states “… employees who demonstrate soft skills as well as technical talents earn an average of 10% more than those who excel in only one area. Compare that to 30 years ago, when employees with both sets of skills earned just 3% more than less well-balanced workers.”


According to the product description for Daniel Goleman’s book “Working with Emotional Intelligence,” For leaders, emotional intelligence is almost 90 percent of what sets stars apart from the mediocre. As Goleman documents, it’s the essential ingredient for reaching and staying at the top in any field, even in high-tech careers. And organizations that learn to operate in emotionally intelligent ways are the companies that will remain vital and dynamic in the competitive marketplace of today—and the future.


Academic Research and Resources

UNC Kenan-Flagler Business School Case Study

Business schools look for ways to make their programs valuable to both students and employers. The University of North Carolina Kenan-Flagler Business School uses SOCIAL STYLE to build and develop leadership skills. Students and faculty find training that helps them to become more Versatile to be highly useful with business relevance and impact. “The SOCIAL STYLE Model provides such great insight into facilitating communication and it makes influencing and motivating others that much easier,” says UNC clinical professor Judy Tisdale.

SOCIAL STYLE Using eLearning to Develop SOCIAL STYLE Skills

Positive Tomorrows chose SOCIAL STYLE training to enhance employee relationships among various departments and to establish a peaceful and collaborative working environment despite each of the department’s distinct goals and unique challenges working as a non-profit with limited resources.

Enabling Student Achievement Through Teacher Training

Supported by the TeleTech Community Foundation and the TRACOM Cares initiative, University Prep is taking innovative steps to equip its faculty and educate its scholars. This includes access to state of the art technology as well as critical social intelligence skills including SOCIAL STYLE training.