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Enhancing Communications Builds Relationships!

Is your team struggling to collaborate? Do differing personalities and agendas often get in way of achieving outcomes? One-size-fits-all communications models fail to recognize the powerful impact of people’s unique Behavioral Styles on their habits of speech and listening. The SOCIAL STYLE Model has helped thousands of people to improve their communication skills by understanding and responding to the nuances of others’ personalities.

Improving your Versatility – a core element of Social Style – helps people to build more effective relationships with colleagues, leaders and subordinates. The ability to build effective and lasting workplace relationships sets today’s top performers apart from the pack.

Our SOCIAL STYLE Model can help your employees:

  • Learn mannerisms and behaviors appropriate to put people at ease
  • Structure emails and voice messages in ways that satisfy people’s different
    needs for information
  • Understand others’ communication styles in conflicts or arguments
  • Identify and respect people’s unique conversational boundaries

We are all different in countless ways. The ways in which we communicate, the work priorities we value, even the ways we respond to adversity are unique to our own SOCIAL STYLE. These differences can drive synergy in collaborative workplaces by combining the talents and perspectives of a diverse range of people.

When two people have similar Styles, relationships can form naturally. People with similar styles think alike, communicate in the same ways and share perspectives on themselves and others. When Styles collide, on the other hand, dissonance can result, creating roadblocks to developing meaningful relationships. People skilled in building relationships know how to adapt their own behavioral preferences to meet the needs of others and communicate in ways that resonate with them. These people put others at ease, not by becoming social chameleons, but by being responsive to the differences in people’s preferences.

To make meaningful connections with others, it is important to understand:

  • How people prefer to use their time
  • How people respond to perceived threats
  • Whether people are big-picture or detail oriented
  • The extent to which people prefer structure vs. spontaneity
  • What inspires trust in different people

The SOCIAL STYLE Model is the world’s most popular approach to understanding Behavioral Style. People with strong SOCIAL STYLE and Versatility skills have proven to be more effective at building relationships in all areas of life and across all organizational boundaries.

Communication is a major part of SOCIAL STYLE, as our speech is one of the most outwardly apparent aspects of our behavior. One-size-fits-all communications models fail to recognize the powerful impact of people’s unique Behavioral Styles on their habits of speech and listening. The SOCIAL STYLE Model has helped thousands of people to improve their communication skills by understanding and responding to the nuances of others’ personalities.

We Are Losing Our Ability to Communicate

A new Interact study tells us that 69% of managers feel uncomfortable communicating with their employees. In fact, according to the study “37% of America’s business leaders report they are uncomfortable having to give direct feedback/criticism about their employees; performance that they might respond badly to.”

And if your business leaders feel this uncomfortable with communicating you can only imagine how the other staff members feel about communicating with their peers, sharing ideas in meetings and voicing concerns.

Being able to communicate is essential to the success of a business. Without the ability to give constructive feedback, or work with teammates using honest opinions and concerns there is a breakdown and this is where mistakes happen. Breakdowns in communication can ultimately ruin a project, a sales pitch, or even a company’s reputation. In fact, data analysis tells us that that miscommunications and medical errors may be the third leading cause of death in America, after heart disease and cancer.

Using SOCIAL STYLE to Improve Communication

Constructive feedback is the cornerstone of improvement. It is what allows us to have those, Ah Ha moments about ourselves and how to better interact with others.

Yet, people are different, and some people might respond better to your Style of communicating or interacting better than others. Learning how to communicate any necessary feedback with various members of your staff is crucial to administering feedback. This is why an understanding of SOCIAL STYLE helps take some of the discomfort away from sharing feedback. Once we have an understanding of SOCIAL STYLE, we can learn how to read people’s behaviors to guess what their SOCIAL STYLE is. From here, we utilize Versatility – we adapt our own Style to suit the Styles of our staff.   Also using a tool like SOCIAL STYLE provides a framework and language for these conversations.

It is also important to remember – it’s not what you say, but how you say it. Research tells us that people respond better to negative feedback told in a constructive way, than positive feedback told in a less positive way.

Research shows that those who measure in the top quarter of Versatility are 27% better at managing conflict, 26% more proficient in positively influencing others, and 23% better at adapting their interactions to work more effectively with others.

Easy to Use and Apply Model

SOCIAL STYLE and Versatility training is rooted in real-world experience and years of proven research. The SOCIAL STYLE Model has proven to be the world’s most effective way to dramatically enhance the quality of communications in the workplace with skills that people can put to use right away in all areas of life.

Many times these situations can occur when we don’t know how to properly communicate with one another. When we work in diverse groups there can often be a disconnect between our methods of communication as well as different strategies to handling situations. The most effective teams have the ability to recognize and adapt to each other’s unique Behavioral Style which allows these relationships to form.

Utilizing SOCIAL STYLE allows for teams to work more efficiently together. SOCIAL STYLE teaches you to to:

  • Recognize and value each other’s communication styles
  • Understand others’ likely reactions to stress or adversity
  • Determine which team roles or tasks will resonate most with each member
  • Reach mutual understanding in team conflicts
  • Coach and support each other towards personal success

Building Relationships Research and Resources


Individual Contributors & SOCIAL STYLE Video

Savvy organizations equip their people with the tools to work productively with different people across a variety of workplace situations. This video discusses the benefits and outcomes of SOCIAL STYLE training for individual contributors and general audiences.


Do People See a Value In Interpersonal Skills Training

As discussed in this research study, 88% of corporate training executives who used SOCIAL STYLE believed it worked “very well” or “extremely well" which is significantly more than interpersonal models such as Myers-Briggs (73%) or DiSC (61%).

Starwood Hotels Improving the Service Culture

Starwood Hotels works hard to deliver consistent quality globally which is why, as documented in this case study, the company created a global quality management program that includes SOCIAL STYLE training from TRACOM.

Contact Me About SOCIAL STYLE® Programs