Dart Container trains salespeople to use SOCIAL STYLE, so we asked them what makes it so effective.
TRACOM’s SOCIAL STYLE sales training helps salespeople understand the behaviors and preferences of others and then adapt their own behavior to build more effective relationships. It helps build rapport, overcome objections and increases sales performance.
As a result of TRACOM’s SOCIAL STYLE Training:
- 92% of Salespeople developed more positive customer relationships with sales training
- 87% of Salespeople increased their ability to influence or persuade customers
- 79% of Salespeople improved their ability to gain ongoing sales
Understanding each SOCIAL STYLE’s Needs, Orientations, and Growth Actions is key to developing mutually productive relationships with customers and prospects.
“Great salespeople can be made. Learn the one skill that will turn an average salesperson into the golden player.” — The Key to Sales Success whitepaper
SOCIAL STYLE is the world’s leading interpersonal skills program and is a proven way for sales professionals to build rapport, sell to teams, negotiate business and ultimately close more deals. TRACOM offers SOCIAL STYLE sales training with unique sales content and sales-specific assessments to maximize the relevance and impact.
Why SOCIAL STYLE?
TRACOM’s SOCIAL STYLE Model was originally created through a partnership between education and business. University of Denver industrial psychologist, David Merrill was approached by industry to identify what attributes distinguished top-performing executives from the others. That research turned into the SOCIAL STYLE Model which shows there are four basic patterns of behavior, known as the four SOCIAL STYLEs. Once a person understands these behavioral patterns, they can modify their actions to build more effective relationships with others and be more successful in any profession. This is known as Versatility. Research shows that managers with higher Versatility are:
- 19% more likely to be promoted
- 25% better at coaching others
- 27% better at leading teams
- 23% better at effectively managing conflict
Watch the video to hear how SOCIAL STYLE sales training can help increase rapport and build relationships in sales roles.