New Success Story – Consulting Firm Uses SOCIAL STYLE to Improve Sales

Seeking ways to more effectively win business and serve clients, DayBlink Consulting has turned to SOCIAL STYLE training from TRACOM.  They recognize the ability to establish effective sales teams is a differentiator in the competitive consulting marketplace.

The new success story “Accelerating Sales Growth with SOCIAL STYLE” describes DayBlink’s program for developing team selling skills  that could be put into practice right away.

Effectively Selling To Groups

Many consulting engagements involve groups of “customers”, which might include a variety of functional experts with different business priorities and certainly different ways of thinking and behaving.  DayBlink recognized that SOCIAL STYLE would help their consultants identify these differences and build good rapport with the various members of their client teamsKnowing how to adapt their sales effort and ultimately their consulting services to various members of their audience is important.

SOCIAL STYLE Develops Master Sales Professionals

SOCIAL STYLE training teaches sales professionals how to read behavioral cues to determine a person’s Style. These behavioral cues include pace of speech, volume of speech, whether they use direct eye contact or not, whether they use hand motions. These are just a few of the factors that give us hints into a person’s Style, and allows us to determine whether they are Amiable, Analytical, Driving or Expressive Styles. Once a sales person has determined the Styles’ of members of their audience they will then use SOCIAL STYLE training to determine what pieces of information they will find most important, as well as how the prefer to be interacted with. To learn more about using SOCIAL STYLE for Sales click here.

TRACOM has developed specific SOCIAL STYLE courses and assessments for those in a sales role.

Working In Teams to Win the Sale

Many people think that a career in sales means working independently, however many of the most successful people know how to leverage their allies to make a sale.  This means working in teams and building relationships to promote increased communication and knowledge sharing.

When you are tag-teaming a sales pitch, or working in a group to consult and give business advice, it can become easy to step on each other’s toes. Learning to leverage the Styles of your teammates is a strategy which leads to positive and fluid interactions.

As a result of TRACOM’s SOCIAL STYLE Training:

  • 92% of Salespeople developed more positive customer relationships
  • 87% of Salespeople increased their ability to influence or persuade customers
  • 79% of Salespeople improved their ability to gain ongoing sales
  • 58% of Salespeople closed sales that they otherwise might not have


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