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TRACOM Leadership – David Collins

David Collins energizes audiences with his knowledge and passion for providing learning strategies across the globe.

David’s fascinating insights on breakthrough research related to brain function compel us to think differently about how we design training, and how we conduct actionable learning that helps people discover their hidden barriers to higher performance. His behavior-based approaches to learning help us rethink how we position training platforms to meet the needs of our rapidly evolving workforce.

David shares his experience on the global learning stage, offering a glimpse into the diverse cultural approaches to training. He shares the nuanced differences in how various cultures learn, as well as the similarities of what works best across cultures. His stories are based on knowledge earned from having trained in over 80 countries on four different continents.

As President and Chief Executive Officer of The TRACOM Group, David oversees a full suite of Social Intelligence solutions that include the standard for communications style training, SOCIAL STYLE, as well as research-based learning platforms on Agility, Behavioral EQ and Resiliency.

David is co-author of the SOCIAL STYLE & Versatility Facilitator Handbook and frequently requested as a guest speaker by associations, businesses and universities. His experience in the world of learning runs deep, from psychometric research, to custom curriculum development for global organizations, to learning technology solutions.

David’s recent published articles:
Workplace Skills Have Changed. Upgrade to Out-Automate.

David’s recent speeches:

David Collins speaking at Phoenix Rising Conference on Learning From Failure to Create Success”. 

David’s most requested speaking topics:

  • “Two Faces of Change:  How to Cause it or Deal with it”
  • “Turn Off Your Brain to Turn on Your Performance”
  • “How Can You Change Your Company When You Can’t Change Your People”

What organizations are saying about David:

“Great interaction and demonstration of neuroscience in David’s delivery. Mind blowing!” – LearningCon 2016

“Our sales managers and directors found the topic very compelling and are able to use these powerful skills every day. David really brought the discussion to life and tailored the learning to our group.  He had the standing room-only crowd very excited.” – Mountain Travel Symposium

“Through his personal examples, David was able to make a strong connection with the audience. His stories were highly effective. The concepts were well positioned and presented.”  – Phoenix Rising Conference, University of Minnesota

Honored to work with:

7-11, Accenture, Battelle, BB&T, Columbia University, Daimler Chrysler, Ernst & Young, GE, HP, Management Communications Association, Parker Hannifan, Reynolds American, Starwood Hotels, TIAA, UNC Keenan Flagler School of Business and others.

Connect with David:



Books and Articles by David

SOCIAL STYLE & Versatility Facilitator Handbook

The SOCIAL STYLE® & Versatility Facilitator Handbook serves as the single best source to learn about the SOCIAL STYLE Model and its ability to improve relationships as well as efficiency and effectiveness in the workplace. In the late 1950's, Dr. David Merrill developed a statistically validated selection instrument that became the gold standard for recruiting and selecting candidates in the workplace, specifically managers, senior executives, and sales professionals. SOCIAL STYLE has grown to become the world's leading Behavioral Style model, being used by thousands of organizations to improve leadership performance and sales results. This book is also available in paperback form on Amazon.  Buy from Amazon.  

The Adaptive Organization (whitepaper)

Adaptive Organization Whitepaper

Read how Resilience and Agility work together to create agile organizations which shape their markets. “Long-term success in this era of fast-paced technological change and global economic shifts requires a new way of thinking and operating. In fact, the corporate playbook is being rewritten and replaced by one that takes business Agility pared with Resilience to a level we have never seen before.”