SOCIAL STYLE & the Chemistry of Love

Does Style Influence Attraction?

When people learn about SOCIAL STYLE and the unique preferences each Style has for how they interact with others, they inevitably wonder how this might affect their romantic relationships. While TRACOM has resisted the temptation to start its own dating website, many other companies have. And new research shows that behavioral style is a strong determinant of romantic attraction.

Using the online dating site, Rutgers University evolutionary biologist Helen Fisher was able to track the love lives of 28,000 people. Through years of prior research she determined that people fall into one of four “temperament types.” If your dopamine levels run high, you’re an “Explorer”—adventurous and highly creative. Elevated serotonin levels create ­conscientious “Builders,” estrogen produces idealistic “Negotiators,” and testosterone yields hard-charging “Directors.”

Fisher’s research shows an unmistakable pattern in each type’s romantic preference. Explorers fall for other Explorers. Builders prefer other Builders. Negotiators, meanwhile, fancy Directors, and vice versa.

The parallels to SOCIAL STYLE are unmistakable. Explorers are Expressive, Builders are Analytical, Negotiators are Amiable, and Directors are Driving.

So the old axiom that opposites attract seems only partly true, and it depends at least somewhat on your own SOCIAL STYLE.

What do you think?

Why Him? Why Her? Finding Real Love by Understanding Your Personality Type is a new book by Helen Fisher.

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