Research shows that applying Behavioral Style skills improves individual and organizational performance. Read the latest studies, whitepapers and SOCIAL STYLE research here:
SOCIAL STYLE® Research Library
Videos
What’s New with SOCIAL STYLE & Versatility Video
Learn about new improvements to SOCIAL STYLE which make it the most powerful interpersonal skills model and the preferred solution for global training.
Dr. Klepper Speaks on Impact of TRACOM’s Courses
Learn how Dr. William Klepper of Columbia University has seen leadership growth with TRACOM’s SOCIAL STYLE, Resilience, Agility and EQ programs in his executive MBA course.
On-Demand Webinar: Developing Skills Employers Really Want
TRACOM CEO David Collins and UNC Kenan-Flagler Business School professor Dr. Judy Tisdale discuss the need for Social Intelligence skills and the application of TRACOM’s SOCIAL STYLE learning program.
See All
On-Demand Webinar: Building a Versatile Workforce
Join a conversation between TRACOM’s CEO and a learning executive with Devon Energy as they discuss developing communication skills for individual and organizational success.
On-Demand Webinar: Don’t Get Fired by a Robot
In this webcast we’ll describe a model of Social Intelligence and provide ideas you can apply to help transform your workforce into a more effective, socially intelligent organization.
What is SOCIAL STYLE Video
Watch 3-minute introduction to the world’s leading interpersonal skills model: SOCIAL STYLE
Pros & Cons of Each SOCIAL STYLE
Each SOCIAL STYLE has unique behavioral preferences and that means some strengths and some challenges. Learn more in this two-minute video.
SOCIAL STYLE Model Tell Me More Video
This 5-minute video explains the dimensions that make up the SOCIAL SYTLE Model.
SOCIAL STYLE Video – Tell Me More about Versatility
Versatility determines your ability to create effective relationships. This 5-minute video explains the benefits and elements of Versatility.
SOCIAL STYLE Programs Video
This short video introduces some of the popular SOCIAL STYLE programs and products.
SOCIAL STYLE Boosts Managers
SOCIAL STYLE Programs and Profiles are tailored to improve the performance of managers and leaders.
SOCIAL STYLE Navigator Overview
The SOCIAL STYLE Navigator puts practical advice for successful relationships at your fingerprints. See how.
Individual Contributors & SOCIAL STYLE Video
This video discusses the benefits and options for SOCIAL STYLE training for individual contributors and general audiences.
SOCIAL STYLE and Sales Success Video
This video discusses how SOCIAL STYLE training can develop positive relationships, persuasion skills and the ability to close more sales.
Whitepapers & Research Studies
The Imperative for Social Intelligence
Social Intelligence accelerates human performance by transforming the way we Think, Act and React in more positive and productive ways. This whitepaper discusses the imperative for — and science of … Continue … Continue Reading
Compare Your Industry’s Style & Versatility
How SOCIAL STYLE & Versatility compare across 18+ industries.
Connections Whitepaper Series
Looks at how SOCIAL STYLE complements and supports other popular workplace programs and leadership models including SPIN Selling, SitLead and Crucial Conversations.
See All
Whitepaper Comparing SOCIAL STYLE and Myers Briggs
Discusses the differences and similarities of these two popular models.
Rater Research Study on Versatility
A new study shows that individuals who score high in Versatility demonstrate greater success in many job functions
Interpersonal Skills Training Program Study
Research conducted by Colorado State University found SOCIAL STYLE was easier to learn and apply than MBTI and DiSC.
Program Participant Research
This study looks at the impact of SOCIAL STYLE training based on input from training participants.
Interpersonal Effectiveness Study
Learn how Interpersonal Effectiveness Training (IET) has become a staple in today’s business environment.
Value of Multi-Rater Whitepaper
This whitepaper looks at multi- rater profiles within the context of Interpersonal Effectiveness Training (IET).
Managerial Success Study
A TRACOM research study shows that social intelligence skills are directly related to effective job performance.
Diversity and SOCIAL STYLE Whitepaper
Learn more about how to lead your company with concrete steps to benefit the understanding of diversity.
The Relationship Between Versatility & Diversity Among Leaders
In a study of managers at a large multinational defense contractor, The TRACOM Group found that managers with high Versatility were rated significantly more effective than managers with lower Versatility.
The Key to Sales Success Whitepaper
Organizations with high-touch products and services experience the highs of fiscal glory generated by great salespeople and the painstaking impact of salespeople who simply do not produce.
SOCIAL STYLE Retest Reliability Whitepaper
The reliability of TRACOM®’s SOCIAL STYLE Model and SOCIAL STYLE® assessments is the focus of this whitepaper.
Case Studies
New Success Story – Accelerating Sales Growth Using SOCIAL STYLE
DayBlink Consulting, a boutique management, strategy, and technology consulting firm, recognized the need to equip its consultants with SOCIAL STYLE skills as a way to read the behavioral cues of … Continue … Continue Reading
SOCIAL STYLE Supports Culture & Ongoing Learning
“SOCIAL STYLE has helped the company’s teams work more efficiently together, and has given managers the knowledge to better lead” – Janice Aull, Performance Improvement Facilitator, Fortune 500 company. Read … Continue … Continue Reading
UNC Kenan-Flagler Business School Case Study
Business schools look for ways to make their programs valuable to both students and employers. The University of North Carolina Kenan-Flagler Business School uses SOCIAL STYLE to build and develop … Continue … Continue Reading
See All
Boise State Uses SOCIAL STYLE in Professional Curriculum
Regional executive education hub relies on SOCIAL STYLE to support business education programs.
Starwood Hotels Improving the Service Culture
Starwood Hotels works hard to deliver consistent quality globally which is why, as documented in this case study, the company created a global quality management program that includes SOCIAL STYLE training … Continue … Continue Reading
SOCIAL STYLE Using eLearning to Develop SOCIAL STYLE Skills
Positive Tomorrows chose SOCIAL STYLE training to enhance employee relationships among various departments and to establish a peaceful and collaborative working environment despite each of the department’s distinct goals and … Continue … Continue Reading
SOCIAL STYLE Supports Merger in the Energy Industry
Mergers and acquisitions offer the opportunity to accelerate growth, expand offerings and enter new markets. They also are an opportunity for financial disaster. SOCIAL STYLE training helps build a context for … Continue … Continue Reading
The Value of Partnering with TRACOM
Learn how TRACOM helps a training consultant achieve success.
Delta Gamma – Leadership Enrichment in Young Women
SOCIAL STYLE training used in leadership development program for national sorority.
Sigma Chi Fraternity: Developing Leadership in Students
Sigma Chi Horizons was launched as a leadership development opportunity for undergraduate members of Sigma Chi
Enabling Student Achievement Through Teacher Training
Supported by the TeleTech Community Foundation and the TRACOM Cares initiative, University Prep is taking innovative steps to equip its faculty and educate its scholars. This includes access to state … Continue … Continue Reading
Developing an Insightful Sales Capability
TRACOM recently paired up with a large-scale consulting company who employed both SOCIAL STYLE training and Resiliency training to leverage their employees’ abilities to succeed.
Style Connections Whitepaper
Comparing SOCIAL STYLE & Myers-Briggs Whitepaper
Myers-Briggs is a popular personality assessment. But there are important differences between MBTI and SOCIAL STYLE including its ability to improve workplace performance. Learn why.
SOCIAL STYLE and Situational Leadership Whitepaper
SOCIAL STYLE skills boost the effectiveness of the popular Situational Leadership model.
Social Style and Spin Selling Whitepaper
SOCIAL STYLE is frequently used by sales professionals to build rapport, deal with objections and ultimately improve sales results. This whitepaper looks at how it enhances SPIN Selling.
See All
SOCIAL STYLE and Five Dysfunctions Whitepaper
This whitepaper looks at how the behavioral preferences and emotional intelligence (EQ) components of TRACOM’s SOCIAL STYLE Model relate to the “Five Dysfunctions” concepts.
SOCIAL STYLE and Crucial Conversations Whitepaper
This whitepaper looks at the synergies of SOCIAL STYLE and Crucial Conversations.
Social Style and Getting to Yes Whitepaper
The Getting to Yes model and book are recognized as crucial tools in effective negotiations. Learn how SOCIAL STYLE leads to more successful negotiations.
SOCIAL STYLE and EQ Whitepaper
Learn how emotional intelligence connects to SOCIAL STYLE and Versatility.
SOCIAL STYLE and GROW Whitepaper
Read how SOCIAL STYLE supports this popular leadership model.
SOCIAL STYLE and the Extraordinary Leader Whitepaper
Read how understanding SOCIAL STYLE and Versatility can enhance the concepts introduced in Jack Zenger’s popular book The Extraordinary Leader.
SOCIAL STYLE and Strengths Based Leadership Whitepaper
Strengths Based Leadership advances the idea that we should focus on a few key areas that we do well. Learn how SOCIAL STYLE can help.
Selling Beyond the Product Whitepaper
Jack Keenan has worked with many leading companies to help advance selling strategies. Here he discusses how SOCIAL STYLE is a key tool in that effort.
SOCIAL STYLE & Managing Workplace Conflict
The TRACOM® Group surveyed 146 people from organizations across North America to understand the impact of conflict in the workplace.
Create More Effective Managers with SOCIAL STYLE
The TRACOM® Group surveyed employees at companies throughout the U.S. to ascertain how a variety of interpersonal skills impact productivity in the workplace.
SOCIAL STYLE & More Successful Coaching
Enthusiasm for the coaching process is confirmed by the fact that employees in a coaching or leadership position at work feel they are spending the right amount of time in … Continue … Continue Reading
On-Demand Webinars
The Power of Versatility — On-demand Webinar
Learn SOCIAL STYLE and Versatility drive high performance in this on-demand webinar from TRACOM and HR.com.
What’s New with SOCIAL STYLE & Versatility Video
Learn about new improvements to SOCIAL STYLE which make it the most powerful interpersonal skills model and the preferred solution for global training.
On-Demand Webinar: Building a Versatile Workforce
Join a conversation between TRACOM’s CEO and a learning executive with Devon Energy as they discuss developing communication skills for individual and organizational success.
See All
On-Demand Webinar: Don’t Get Fired by a Robot
In this webcast we’ll describe a model of Social Intelligence and provide ideas you can apply to help transform your workforce into a more effective, socially intelligent organization.
Media Coverage
Five Ways To Get Along With People Who Aren’t Like You
TRACOM’s SOCIAL STYLE Model is discussed in a Forbes article.
Managers’ Interpersonal Skills and Their Role in Achieving Organizational Diversity and Inclusiveness
An article on how the Versatility skills of managers directly affect their efforts to support diversity and inclusiveness.
Coaching in Context
Learn ways to improve the impact of coaching by understanding the SOCIAL STYLE and behavioral preferences of others.
See All
Get the Most Bang With Limited Training Bucks
Read about the programs that can be implemented.
Improve the Bottom Line With Behavioral Eduction
A Chief Learning Officer Magazine article about the Business Impact of Learning.
Leadership and Your Social Style: Maximizing Success
Learn how SOCIAL STYLE was used as part of the Society for Vascular Surgery’s annual meeting in Boston.