Building the Strength to Overcome the Challenges Facing Today’s Sales Teams
The business world is changing at a rapid pace, and traditional methods of building competitive advantages are changing just as quickly. In the past, large businesses with robust budgets captured markets with widespread brand recognition and a global presence. The ability to create barriers to entry and capture a stable market allowed businesses to grow exponentially, but all that has changed.
In the face of a changing environment, how can an organization build and sustain a competitive edge? The truth is, there is no technique that can be employed today to secure a long-term advantage tomorrow. Traditional sources of competitive advantage have proved too inflexible to respond to the pace of change in today’s tumultuous marketplace. Salespeople play a key role in this landscape, since they act as the face of their organizations for new and existing customers alike. More than ever before, salespeople bear the responsibility of developing long-lasting, mutually-beneficial relationships with customers by consistently exceeding their expectations.