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Alan Fine began his career as a tennis coach working with up-and-coming tennis professionals. As he worked with athletes, he realized that the biggest performance challenge wasn’t that people didn’t know what to do, but rather that they didn’t act on what they already know. In other words, performance breakthroughs come from the inside out. Over the years, Fine and his collaborators developed the G.R.O.W.TM Model, a proven approach to helping people effectively coach others.

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